Ricardo

Das Neue Neu

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Director:

Mitch Bekk

Not everyone has considered secondhand shopping, even with its many benefits. With the message “Discover the new new” and cleverly reversed spots, the films position secondhand as a fresh alternative to new products, encouraging viewers to rethink their shopping habits and explore the possibilities of pre-loved items.

Credits

  • Client: Ricardo
  • Agency: Contexta
  • Executive Producer: Leonardo Sanfilippo
  • Line Producer: Alessandra Dolci
  • Director: Mitch Bekk
  • Director of Photography: Alex Herzog
  • Editor: Johannes Hubrich
  • Colorist: Dominic Frei (RoDo Works)
  • Music: Pablo Nouvelle