Coop

Ostern 2024

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Director:

Fröhlich

Easter without a bunny? Unthinkable. But what happens when the bunny suddenly disappears just before the holiday? TBWA\Zurich brought this playful mystery to life in a charming and humorous film directed by the duo Fröhlich. The story follows the search for the missing Easter bunny while Coop’s wide Easter assortment sweetens the wait. The campaign runs on TV and online, supported by additional digital content, in-store activations, an Easter app game, and print ads.

Credits

  • Client: Coop
  • Agency: TBWA
  • Executive Producer: Leonardo Sanfilippo
  • Line Producer: Gabi Benz
  • Director & Editor: Fröhlich
  • Director of Photography: Jan Mettler
  • Production Design: rnfdesign
  • Styling: Amanda Brooke
  • Colorist: Pana Argueta / nhb studios berlin
  • Music & Soundmix: HitMill
  • Sounddesign & Voices: DubDub Studios

Tradepress