BAG Love Life
Ready!
Director:
Ivan Stojilikovic
The film for the “Ready!” campaign focuses on the moments before sex, highlighting how people prepare for sexual encounters, including a Safer-Sex check. It uses insights from behavioral research showing that risk-aware decisions are difficult in the “hot state” of arousal, so the film emphasizes preparation in the “cold state.”
Credits
- Client: BAG – Bundesamt für Gesundheit
- Agency: ROD Kommunikation
- Executive Producer: Stefan Bircher
- Senior Producer: Stefan Girtanner
- Line Producer: Nathalie Maibach
- Director: Ivan Stojilikovic
- Director of Photography: Aleksandar Kosutic
- Photographer: Markus Müller
- Editor: Branimir Zivkovic
- Colorist: Nikola Marinkovic
- Music: Massive Music
- Audio Postproduction: Jingle Jungle
Tradepress
