Pinocchio

A creative campaign developed and executed by Emil Frey Digital launched the Swiss online car marketplace Carmarket. Carmarket.ch is the first online car sales platform in Switzerland designed by the trade for the trade, offering a wide range of vehicles thoroughly inspected by automotive experts. In short: cars from professionals.

The campaign emphasizes quality—not only for the 11,000+ vehicles available, but also in advice, sales, and additional services such as insurance. The core idea of the launch campaign is simple: when buying a car, surprises are great for birthdays or Christmas, but not for your new used car. The central ad humorously and spectacularly shows what can happen if a car isn’t properly checked by a professional dealer.